About Us
Rapid Repair Turnaround
Your out of warranty repair centre
Appleberry has achieved significant growth, driven by our commitment to quality repair services, support and customer satisfaction.
Who we are
Appleberry was established in 2012 when Daniel, our Managing Director, decided to pursue his entrepreneurial vision. With extensive experience and training in the mobile industry, he identified a critical need for better after-sales support and efficient out-of-warranty repair services.
Our core focus is on repairing liquid-damaged devices while offering a range of smart device accessories. A key part of our service is providing comprehensive after-sales support, helping clients fully utilize their devices. Unlike many outlets focused solely on sales and upgrades, we prioritize repairs and ongoing customer care, filling a significant gap in the market.
Demand Potential
Smart devices have become essential for communication, replacing personal computers and laptops for many users. With 83% of devices being prepaid and most users lacking insurance, Appleberry has the potential to service a growing market of over 40.7 million clients. As we expand nationwide, our market share continues to grow, solidifying Appleberry as a trusted and recognized service provider.
40.7 mill
Potential client base
11 mill
Active devices in S.A.
128%
Connection - Population ratio
Our Vision
For Appleberry to be the primary “go to” care centre of it’s kind in the minds of consumers and developers. To achieve JSE listing with a minimum of 150 franchise holders country wide.
& Mission
Appleberry is committed to ethical practices, exceptional service, and continuous staff development to stay ahead of technological advancements. We prioritize equipping our team to meet client needs and deliver outstanding customer service while consistently enhancing convenience for our clients.
Kiosk Concept
The rapid growth in smart device usage has made these devices indispensable for modern life, serving as personal assistants and critical tools for banking and online security. Recognizing the needs of today’s time-sensitive clients, Appleberry Care Centre has introduced convenient kiosks in two prominent malls: Liberty Midlands Mall (Pietermaritzburg) and Eastgate Mall (Johannesburg).
These kiosks offer premium service, allowing clients to drop off their devices for repair while running errands or shopping. With experienced technicians, most repairs are completed within an hour, enabling customers to pick up their devices on their way out. This innovative concept meets a vital consumer need and has the potential to expand across South Africa and globally, enhancing convenience in malls everywhere.